On Tuesday 13 July 2022, the FAITh project’s informational event on “Age-friendly products and services” took place in Greece. The event brought together older adults and representatives of companies, service providers and organizations that offer online services and products in various sectors, such as: adult education and lifelong learning, banking and information and communication technology, online stores and shopping platforms, but also tourism and culture.
During the event the participants had the opportunity discuss about the concept of creating an age-friendly environment. They exchanged experiences, good practices and examples of age-friendly services and products and discussed the needs of older people and ways in which they can adapt their products and services to them.
This event was the first in a series of awareness raising and training activities for local market representatives and services providers that will take place in the framework of the project, aiming to offer deeper insights into the digital inclusion needs of older people and ways to prevent their digital marginalisation.